SEM, short for Search Engine Marketing, describes methods associated with researching, submitting, and strategically positioning a website within search engines in order to achieve maximum exposure.
SEM incorporates things such as search engine optimization, paid listings,link building and various other search-engine related services and functions that will increase both traffic and exposure to your website.
Simply put, Search
Engine Marketing is the ultimate
way to
reach customers about
your products and services.
Search Engine Marketing is growing faster than traditional advertising? American businesses spent more than $9.4 billion on SEM, representing a 62% increase over the prior year, and an astounding 750% increase over the 2002 year. Today's largest SEM vendors include Google AdWords, Yahoo Search Marketing, and Microsoft adCenter.
Search Engine Optimization (SEO) is the science
of search marketing. If your website is
unable to found by today's most popular search
engines, or your content cannot be put into
databases such as Google, Yahoo or MSN, you are
missing out on the amazing opportunities available
to websites provided via search - potential
customers who want what you offer when visiting your
website.
Don't miss out! There are many components to SEO and Lifted SEO is proud to offer an array of search engine optimization services, which include:
Can't the Search
Engines Find My Site
Without SEO Help?
Today's search engines are continually working towards improving their technology to crawl the web more deeply and provide increasingly relevant results to their users. Even with their efforts, there is a limit to how search engines can operate. The right moves can earn you thousands of visitors and net sales, while the wrong moves can hide or bury your website so deep in the search results that visibility and exposure is minimal.
SEO can help not only make your website content available to search engines, but it can also significantly help raise rankings so that content that has been found has been placed where web users can more readily see it.
It is no surprise that the Internet is becoming more and more competitive -- those companies who perform SEO will have an obvious advantage with more visitors and customers.
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Ashland Oregon SEO Firm